Corporate Identity Management

Your corporate identity is a cornerstone of your company's foundation upon which your company's persona, first impression or personality is built. Our universe is based on three; and it actually resonates at a frequency that is always divisible by three and the human brain can make decisions more easily when it is presented with three options. More importantly, there are the three questions that drive us all, as individuals, and also as organizations: Who am I? Where am I going? and How am I going to get there?

Your corporate identity answers the first two of those questions and is what communicates who you are and where you are going and should be designed to harmonize with and facilitate the attainment of your business objectives while acting as a compass to keep everyone within the organization focused and pointed in the same direction. It also provides your customers a connection they can identify that creates a sense of belonging with your company and others who share their interest and hopefully their passion.

Your corporate identity is comprised of many factors and supporting devices assembled within a set of consistently enforced guidelines to ensure uniform recognition and continuity starting with your corporate name and logo. These guidelines are put together into a Corporate Identity Manual which describes how the identity is applied, confirms approved color palettes, typefaces, page layouts for all manifestations of the brand.

Every year, more than 1900 companies change their names in response to some change in their business environment. Just as consumers adapt to new technology and a changing economy, companies must transform themselves to capitalize on new growth opportunities and markets.

Some of these changes are the result of introducing innovative new products or services, while others completely alter the direction of the company. These new company identities require names that speak to their target market and linguistically reflect their new image.

It's critical for a company that is transforming itself to make sure its B2C or B2B customers and investors get a better idea of who they are and where they are going.

BauerWerks can guide you through this process whether you are trying to create an original corporate identity or if you need to transform your existing one.