Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Your product brand should represent an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. The intent is to increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. Brand Management is often viewed in organizations as a broader and more strategic role than Marketing alone.
BauerWerks can work with your brand managers or your company to ensure product brand identity consistency compliance.